DIGITALization

NATION

Meet Our Team

THE PROBLEM

OUR SOLUTION

USER EXPERIENCE

CUSTOMER SEGMENTS

COMPETITION

updated competitors here

OUR ADVANTAGE

KEY METRICS

COST STRUCTURE

REVENUE STREAMS

VALIDATION

VALIDATION 2

MARKETING RESEARCH

MVP - FIRST SALE

THE PROBLEM

We propose a comprehensive digitalization framework that transforms physical files and processes within institutions into computer-usable formats and integrating them in a secure system with a user-friendly interface and intuitive design.

Our solution provides seamless management, cost savings and better faster services by shifting from paper-based systems to organized digital platforms and efficient retrieval of information.

mockup >

landing page >

protorype demo >

USER

eXperience

Face-to-Face

Ear-to-Ear

CLICK ME!!

WHO IS THIS FOR?

meet Angelica!... our ideal customer!

Angelica’s Goals and Needs!

• She wants to be more helpful to the healthcare company she is working for
  
• She feels like most of her time is spent looking through many papers over and over again instead of actually getting them where they are needed
• She needs something simple to use, she feels like she is too old to understand something too complex

Angelica’s Motivations!

• Her main motivation is to have an easier workflow when dealing with all the paperwork
  

Angelica’s Frustrations!

• Finding the papers she needs is taking so much time off her actual work of completing the patients’ other files, she sometimes has to stay over her usual working hours so that everything is in place the next day
  
• There are so many patients she feels overwhelmed and it’d be easier if she could work from home in case of an emergency because she is the only one who deals with the files

Angelica’s Environment!

• She sits at a desk all day between 2 piles of documents and folders and an old PC she sometimes uses to print/edit documents to be filled in. There are so many files she barely has enough space on her desk to use the keyboard!
  

A Day in the life of Angelica!

• Angelica has to emit a certificate of medical time-off for a patient. The process is as follows:
  

1) pentru certificatele medicale acordate în ambulatoriul de specialitate/cabinetul medicului de familie se notează seria şi numărul certificatului de concediu medical eliberat în Registrul de consultaţii la rubrica "Tratamente" şi în fişa pacientului

2) Eliberarea certificatului de concediu medical se va face pe baza adeverinţei de la plătitor, cu excepţia urgenţelor medico-chirurgicale sau a bolilor infectocontagioase din grupa A, prevăzute în lista aprobată prin hotărâre a Guvernului.

3) În caz de pierdere a certificatului de concediu medical, medicii/casa de asigurări de sănătate pot elibera un duplicat, la cererea plătitorului sau a asiguratului, menţionându-se distinct "DUPLICAT"

Angelica has trouble finding the patient’s profile paper to fill in the certificate and the payer’s report. After she finally completes the certificate, couple of hours later when she gets ready to go home she receives news that the patient lost the file and needs to make a duplicate... so sad for her! Angelica helped many other patients that day and completely misplaced his files! If only she had digital copies of all the files she needed wink wink ;)

WHAT ABOUT YOU?

USER STORIES

CUSTOMER SEG|MEN|TS

COMPETITION

OUR

ADVANTAGEs

We offer 24h constant maintenance for our product and local support for our ​customers if needed.

The system is equipt with complex filtering options to make finding specific ​documents faster.

In order to assure security of the documents we offer adaptive authentication ​features, access restriction and control structures such as multi-factor ​authentication.

To increase data protection we offer comprehensive backup and recovery solutions.

To adhere to the legal requirements and manage data privacy effectively such as ​General Data Protection Regulation (GDPR) the system also grants individuals ​rights over their data, including the right to access, rectify and erase personal ​information if such data is being processed in our application.

Key ​metrics

Our business will be evaluated using the followin metrics for improvement decisions:

• Revenue growth: increase in revenue from various ​streams
• User growth: the number of new sign-ups both ​organic and through other marketing programs to ​determine their effectiveness
• Active users: users actively engaging with the ​platform

• Platform development & maintenance: the process of building the initial platform and the ongoing support, updates and bug fixes
• Marketing & customer acquisition: market research, advertising, branding, and promotional activities
• Compliance & regulatory: ensuring that business practices, products, or services meet the requirements of laws, regulations, and industry standards
• Personnel: all employees, contractors, and stakeholders involved in the company's operations

Revenue ​streams

• SOFTWARE SALES
  

• START-UP NATION: antrepreneurs can benefit from grants for newly established companies (Non-Reimbursable Financial Allowance: max. 200.000 lei per beneficiary by maintaining two jobs)

• INNOVATION LABS: the national pre-acceleration and mentorship program for young tech entrepreneurs

vAlidaTION

We interviewed people from different domains to see which are their biggest challenges and see what the real problem truly is. In all cases, the discussion turned to the heavy load of physical documents and the difficulty in identifying, storing and managing this type of information.

One person notes: “a construction book... there are thousands of pages because you need copies after every Notice... it takes 2-3 days sometimes a week to get a real evaluation of the project... on our last construction I think we had 3000 pages”

The obvious solution is to have a software system for management and integration of physical documents.

In terms of customer discovery, we mainly asked acquaintances or family members. We organized face-to-face meetings and online when it wasn’t possible otherwise. We recorded the meetings for future reference.

Some of the people started telling us about features that would help them, each of them being quite particular due to their existing processes, but we also received insight into their struggles and the effects of those problems.

One common point during the interviews was that at some point in their workflow they are using Microsoft Office Excel which (while being a great tool) it is either too advanced and confusing for them or not flexible enough for their continuous stream of new data to be updated.

Those points affected the scope of our product to have a strongly customizable base that can be worked upon depending on the different area of work it is going to be used, and depending on the different types of documents that it will handle. Some of the people we interviewed mentioned how being able to scan the existing documents directly into such a framework would be very helpful with such a change. This made us also consider a processing of the scanned documents such that certain fields could be filled in automatically.

• Have you had any other digitalization attempts in this area?
  

We found people who started a digitalization process, but only in certain aspects of their business and were looking for tools that could apply in other areas (e.g. keep track of workers vacation in an app and not by agenda), or which had full analog managing of their data.

• Do you currently have a similar way of doing this? Is it reliable?
  

One of the people we talked to mentioned how the Invoices she sends to customers whenever ​she makes a delivery can sometimes register the wrong weight of the package.

“My product can have 6kg and I notice on the paper it has 3kg...”

• Are the documents distributed in physical or electronic format?
  

One of the interviewees mentioned that the way documents were sent from the site ​supervisor to him was inefficient due to a combination of electronic and physical documents. ​He even suggested that it would have been much easier if there was a solution allowing ​seamless transfer of documents in a single format. “I used to receive documents via email, ​and some of them I couldn't open or they were in the wrong format. Some needed to be ​printed out and signed, or had strict requirements for completion”.

• How did you solve the issue of documents that needed to be filled out manually and had to adhere to a specific format?
  

We identified that in most cases, our interviewees had certain documents that could be filled out by ordinary individuals without higher education, but they needed to adhere to a specific complex format accessible only to individuals experienced in filling out these documents or those who had specialized software programs for which they had paid. “I tried to fill out the document by myself, following a simple template approved by the institution that requested the document. I was surprised to find out that the template was just a starting point and that many more details needed to be included.”

• How are documents transferred in your company?
  

From the discussions we've had, we noticed that document transfer occurs in both formats (physical and electronic), depending on the type of document. The most commonly used documents are transferred in physical format because they require signatures or the company's stamp, which results in high costs due to transportation and reduces efficiency due to the time spent in this process.

• How do you store the physical documents that need to be kept for inspection?
  

Some of the interviewees spoke about the multitude of physical documents that need to be kept in a secure place, even for up to 10 years. They pointed out that they have a separate physical storage space where they have numerous files and records that they are legally obliged to store for a long time under optimal conditions to prevent deterioration. This is inefficient in terms of space, unauthorized access, and the paper's sensitivity to humidity and oxidation conditions.

• How does the process of obtaining documents for initiating a project unfold?
  

We noticed that at least two of the people we spoke with were bothered by the fact that many documents required for initiating a project need to be obtained from multiple legal institutions, and most of these documents are physical, very few are electronic. Furthermore, they highlighted the different and lengthy times it takes to obtain these documents and even suggested that obtaining the documents could be done very easily by a single institution and in a short time if they were in electronic format.

You can listen to the interviews in full here

Customer Validation?... YESSS!

We believe we are ready to move to the Customer Validation stage due to the validation we received in all the interviews that digitalization of physical documents is not only a nice feature to have, but a necessity. From the huge amount of documents a construction company has to handle to the struggles of locating certain data and the faulty alternatives that are prone to error, we believe we have found enough reasons to be certain that there is a demand for what we have to offer.

Most of the people we interviewed expect their business to grow, as a result a system with a great possibility of scalability for their increasing number of documents will be necessary. We are confident that as their businesses expand, the need for a more capable and reliable system will quickly make them let go of their current approaches (looking at you Excel) and start searching for something new.

Although the funds for finding and implementing such a solution are not clearly defined by their businesses, there was interest in using European funds for a large-scale digitization of the construction domain.

Validation - II

In order to bring traffic on our landing page we decided to create some posts on relevant ​websites. The one from Facebook was posted on an entrepreneurs group and we got two posts ​on Reddit, one on a startups group and the other one on a programmers group. We got lots of ​opinions on our idea and we were quite surprised on the engage received by the people.

facebook

reddit 1

reddit 2

Furthermore, we used Hunter in order to create a marketing campaign.

We gathered leads from certain domains: financial, construction, educational and healthcare.

However, Hunter doesn’t detail information about the role or position in the company of the people. As a result, for a more focused approach we used Clearbit to reach more people.

Prospects working in financial, construction, educational, healthcare companies. The list was downloaded as csv and imported in Hunter.

Clearbit was also helpful in finding more companies in the domains of interest and based on their URL we could find more people on Hunter.

The results of the lead generating campaign have been tracked using Google Analytics.

Although our campaign was focused on Romania, our landing page was visited by people from other EU countries and some USA states.

Other statistics show that more people stayed on our landing page than on our about page where we go in details about the product.

We also determined how engaged our visitors were depending on the number of sessions that lasted longer than 10 seconds, or had 2 or more screen or page views.

And also that the number of people entering our page on desktop and mobile is fairly balanced.

But in order to better visualize the data we turned our attention to Hotjar.

As we expected the first screen is the one where most people are active. We recorded a percentage of 52% (Desktop) and 59% (mobile)

that scrolled all the way to our collection section.

The user recordings helped us understand their frustrations with the landing page and gave us the opportunity to immediately make improvements as the campaign went on. Such as button layout and linkage or more interactive media on the site.

There were also stats available for our page that helped us track and measure our progress as new updates have been made and as the page received more views from different streams.

From all the streams our landing page has been made available from, our facebook campaign generated the most new users, followed by reddit.

The number of people subscribing to hear news from our company is growing, and we do receive and appreciate their interest.

MARKET RESEARCH

The industry code that our company falls under is CAEN-9101 Activități ale bibliotecilor si arhivelor

Această clasă include:

• activități ale bibliotecilor de orice tip, activități ale sălilor de lectură, de audiție și de vizionare, ale arhivelor publice care furnizează servicii publicului larg sau unor categorii speciale de utilizatori, precum studenți, oamenide știință, personalului unei întreprinderi , membrii unei asociații, precum și activități ale arhivelor guvernamentale:
  
• organizarea colecțiilor de lucrări, specializate sau nu
  
• elaborarea de cataloage
  
• împrumutul și depozitarea cărților, hărților, periodicelor, filmelor, înregistrărilor, casetelor, lucrărilor de artă etc.
  
• activități de cercetare, cu scopul de a răspunde cererii de informație etc.
  
• servicii ale arhivelor foto și cinematecilor
  

Competitorii principali sunt:

About our biggest competitor...

• In 2002, Microsoft founder Bill Gates moved his entire Corbis photo collection to Iron Mountain vaults for preservation and digitization. With more than 11 million images - including originals of The Beatles, Ernest Hemingway, Franklin Roosevelt and Kennedy - it is considered to be the largest collection of historical images in the world.
• To preserve all media formats past, present and future, Iron Mountain launched Entertainment Services (IMES) in 2007.
• Iron Mountain currently operates in 58 countries and has more than 225,000 customers in 95% of the Fortune 1,000 companies.

how is the International Market Share looking like?

Cifra de afaceri a industriei in 2022 conform CAEN este:

Iron Mountain

CA: 105.836.902

COTA: 34.1%

ArhivDepo

CA: 613.336

COTA: 0.2%

ArchivIT

CA: 21.161.132

COTA: 6.8%

Global Archive Management

CA: 16.700.311

COTA: 5.4%

Stefadina

CA: 613.336

COTA: 4.2%

DiacoStampet

CA: 11.200.573

COTA: 3.6%

Doqment

CA: 735.820

COTA: 0.2%

Arhivatorul

CA: 640.830

COTA: 0.2%

Best Archive

CA: 420.558

COTA: 0.1%

Pe baza CA 9101 in Romania din 2013 pana in 2022. am realizat urmatoarele estimari pentru anii viitori in ceea ce priveste industria.

Luand in considerare faptul ca serviciile noastre sunt mult mai specializate in oferirea unui singur tip de seriviciu, acela de digitalizare a documentelor fizice si nu depozitarea, cheltuieli legate de diverse sedii in toata Romania si contractele/angajatii asociati in acest sens sunt inexistente pentru compania noastra.

Preconizam o evolutie asemanatoare cu DiacoStampet care desi ofera depozitarea fizica a documentelor, ofera mai multe servicii de digitalizare electronica, precum si un software propriu “Arhivare Electronică Inteligent bazat pe tehnologie AI” ce poate fi folosit si pe mobil, dar fara o completare pentru Desktop.

DiacoStampet

In acest sens, pornind de la o cifra de afaceri mai modesta, precum Arhivatorul, castigurile viitoare ale companiei Digitalization Nation sunt:

MVP & First SALe

In urma discutiilor avute cu potentiali utilizatori si feedbackul primit de pe facebook si reddit am dedus in principal nevoia de a centraliza fotografii ale documentelor si organizarea acestora cat mai facila in functie de criterii stabilite de utilizator.

Prototipul nostru implementeaza aceste observatii intr-o masura minimala, oferind suport pentru uploadarea imaginilor impreuna cu un titlu si tag-uri in functie de

care se realizeaza cautarea. De asemenea, se poate selecta reginea din poza care sa fie incarcata.

Am implementat si organizarea acestora in foldere denumite de utilizator.

Preconizam faptul ca majoritatea utilizatorilor vor fi persoane intre 25-60 de ani, asadar pentru a face mai vizibile informatiile din documente, exista si functionalitate de zoom pe fiecare imagine.

Pentru a face utilizatorii sa testeze prototipul am adaugat o pagina noua site-ului si am inceput distribuirea catre utilizatori.

protorype demo >

Feedback-ul primit a fost constructiv, si unii utilizatori au inteles ca aplicatia nu este finala, insa prototipul a ajutat la intelegerea mai exacta a produsului nostru. Am avut un engagement mai ridicat cu utilizatorii care ne au oferit metode prin care ar putea utiliza solutia noastra pe care nu le am realizat.

Am fost contactati in privat pe reddit si de persoane care lucreaza la ceva similar, si care ne au oferit un sprijin in ceea ce priveste tehnologiile pe care sa le folosim in produsul final.